What a balls up! apple overpriced their 'budget' handset by so great a step potential customers' can't see the WOOD for the TREES. the benefits of paying another eighty quid for a touch id finger print scanner? NO! NO! NO!
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If i was Tim Cook, i would do the same, this way nobody will know for certain whether more people bought the budget 5C vs the dearer 5S.
Tim Cook's master plan. Sell out of the cheap 5C handset during pre-order week to force more customers to buy the dearer handset on 20th.
Wrong - dearer tech, premium and limited edition models sell best.